Our Story – Global Operations

GLOBAL OPERATIONS

STUTTGART GERMANY

The brand Silverback was founded by, Deon Retief, entrepreneur, visionary and leader in the cycling industry. He has been involved in the bicycle industry since 1987. His passion is branding and the concept of scale and appealing to people of the world. Having visited over 500 independent bicycle dealers and sports retailers in over 50 countries around the world, with the aim of building a bicycle company that is centered on the Best in Class Principles.
Stuttgart, the Home of Silverback , is the breeding ground for great brands in Design Engineering like Mercedes and Porsche and now Silverback.

STarted in

2004

Since then

“I read more than I eat and sleep. Passion does not keep office hours.”

DEON RETIEF

CEO, FOUNDER & OWNER

The Silverback Head Office in Stuttgart Germany is an industry leading Facility we call our “theatre of Dynamics” includes interactive digital touch points, and innovative Displays.

We have a “one man-One bike-One masterpiece” assembly Line. Our Focus in One Mechanical Artisan works and completes a bike with passion and pride and attention to detail.

Assembled in Germany - Silverback Bikes

We pride ourselves as being a future forward, cutting edge company who uses engineering and suspension design software such as SolidWorks and Linkage to assist our designers in developing world class frame designs.

Our offices are geared for rapid prototyping with 3D Printers & CNC Machines which allows our designers to produce prototype linkage plates, forged parts, mounting hardware and more. This aids our design team in building full scale mock-ups for testing before product are sent to production.

Theatre of dynamics - Silverback Bikes
Theatre of dynamics - Silverback Bikes
Theatre of dynamics - Silverback Bikes
Theatre of dynamics - Silverback Bikes
Theatre of dynamics - Silverback Bikes

Silverback is selling in over 500 stores across 49 countries, including 227 in Europe, since 2004.

Silverback Bikes - Global Operations World Map

Silverback decided to move in-house with their external communications plan. In 2017 a reformation took place, a whole new division was established and new structures were implemented. It was this decision that pushed the company further on to its current world-renowned platform, with worldwide engagement from European, South-Pacific, African and Western unions.

Silverback is selling in over 500 stores across 49 countries, including 227 in Europe, since 2004.

Silverback Shenzhen

Silverback grows its global network and expands its Operational Infrastructure with the opening of our own Quality Control Compliance and Development Hub in Shenzhen, China. We have appointed an experienced team in China led by an industry expert who is Asian to help accelerate our Product Cycles and Quality.

Silverback SA

Silverback Technologies is focused on global diversity in all of design, development and sales. We have constructed a diverse footprint and draw from creative talents in all our offices from around the world including Cape Town , the global city of creative design.

This facility also handles the sales and support and logistics for all Southern Hemisphere countries incl Africa.