Our Story – Global Operations

GLOBAL OPERATIONS

STUTTGART GERMANY

The Silverback was founded by, Deon Retief, entrepreneur and visionary and leader in the cycling industry. He has been involved in the bicycle industry since 1987. His passion is branding and the concept of scale and appealing to people of the world. Having visited over 500 independent bicycle dealers and sports retailers around the world. It was Deon’s aim to build a bicycle company that revolves around Best in Class Principles.
Stuttgart, is the breeding ground for great brands in Design Engineering like Mercedes, Porsche and now Silverback.

Silverback STarted in

2004

Since then

“I read more than I eat and sleep. Passion does not keep office hours.”

DEON RETIEF

CEO, FOUNDER & OWNER

The Silverback Head Office in Stuttgart Germany is an industry leading Facility. We call this our “Theatre of Dynamics“. It includes a full product display, interactive digital touchpoints, as well as innovative displays.

We have a “one man-One bike-One masterpiece” assembly Line. Our focus, one Mechanical Artisan works and completes a bike with attention to detail.

Assembled in Germany - Silverback Bikes

We pride ourselves as being a future forward, cutting edge company. Therefore we engineering and suspension design software such as SolidWorks and Linkage. These programmes assist our designers in developing world class frame designs.

Our offices allow for rapid prototyping with 3D Printers & CNC Machines. This allows our designers to produce prototype linkage plates, forged parts as well as mounting hardware. This aids our design team in building full-scale mock-ups for testing before production.

Theatre of dynamics - Silverback Bikes
Theatre of dynamics - Silverback Bikes
Theatre of dynamics - Silverback Bikes
Theatre of dynamics - Silverback Bikes
Theatre of dynamics - Silverback Bikes

Silverback is selling in over 500 stores across 49 countries, including 227 in Europe.

Silverback Bikes - Global Operations World Map

Silverback decided to move in-house with their external communications plan. In 2017 a reformation took place, a whole new division was established and new structures were implemented. It was this decision that pushed the company further on to its current world-renowned platform. Including worldwide engagement from European, South-Pacific, African and Western unions.

We are currently selling in over 500 stores across 49 countries, including 227 in Europe.

Silverback Shenzhen

Silverback grows its global network and expands its Operational Infrastructure with the opening of our own Quality Control Compliance and Development Hub in Shenzhen, China. We have an experienced team in China led by an industry expert to help speed up our Product Cycles and Quality.

Silverback SA

Silverback focuses on global diversity in all of design, development as well as sales. We have constructed a diverse footprint and draw from creative talents from around the world. This includes Cape Town , the global city of creative design.

This facility also handles the sales, support and logistics for all Southern Hemisphere countries.